Retz & Aldover LLP
Call :

Unfair Competition


Since unfair competition has become a bit of a hot topic in the media due to recent cases (i.e. United Airlines and Orbitz late December lawsuit against the founder of, some wonder about the burden of unfair competition. Is there a clear victim? Is there a specific action that can be termed illegal that resulted in the loss of revenue for another business? Is the action of one company illegal or just bad for the business (of their competitors?) When does a questionable practice become an illegal action?

According to California Business and Professions Code 17200, unfair competition is defined as "unlawful, unfair or fraudulent business act[s] or practice[s] and unfair, deceptive, untrue or misleading advertising."

When attempting to define something as being "unfair" there are three factors that must be considered: business context, the act being considered/analyzed, and the facts pertaining to the individual case at hand.

Examples of Common Practices that Are Defined as Unfair Competition:

Trademark Infringement
False Advertising
Trade Secrets Theft
False Representation or Services and/or Products
Substitution (unauthorized) of a Different Brand
"Bait and Switch" trade tactics.

If you are in need of legal assistance in regards to unfair competition, get in touch with the experts at southern California's The Law Office of Retz & Aldover LLP. We work closely with each of our clients to investigate all the details pertaining to the case to make sure that you understand your legal rights and the difference between something being "unfair" and "illegal."

Call the Law Office of Retz & Aldover LLP today so we can help you protect your business.

No Comments

Leave a comment
Comment Information

Contact The Firm

Bold labels are required.

Contact Information

The use of the Internet or this form for communication with the firm or any individual member of the firm does not establish an attorney-client relationship. Confidential or time-sensitive information should not be sent through this form.


Privacy Policy

Retz & Aldover LLP

Office Location:

Retz & Aldover LLP
2550 Vía Tejon
Suite 3A
Palos Verdes Estates, CA 90274

Phone: 424-282-3467
Phone: 310-540-9800
Palos Verdes Estates Law Office Map